It’s no surprise that as time has progressed, it’s become more challenging to keep up with the current trends. This also applies to accounting.
With the majority of clients moving over to a digital format, it’s never been as important to keep them engaged with your firm.
To successfully engage with your clients, you’ll have to use the right digital marketing channels to expand your reach.
Failing to do so could lead them to jump ship and look for another firm with a stronger online presence that fully utilises this platform.
Here’s how to keep your accounting clients engaged in the digital era.
Use the best software
If you want to keep your clients engaged, using the latest software available to you is a good place to start. By picking the right software package, you’ll be able to easily manage your workflow with automations, making it quicker and easier to meet your client’s needs.
A good software package also enables you to have a clear and direct link to your clients, making interactions more accessible for both of you.
At Capium, our software packages make light work of your client’s accounting needs, allowing you to collaborate in the cloud, keeping both parties in the loop simultaneously.
Pushing your social media
In this day and age, everyone is on some form of social media. With how easy it is to access, be it on your phone or laptop, it makes sense to put some strategic thought into how to use social media to engage with clients fully.
Studies show that 42 million people in the UK alone use Facebook, so by focusing your firm’s efforts on strengthening your profile, you’re casting the net out and could hopefully see an influx of potential clients flocking to you.
Not only is social media useful for finding new clients, but it can be a great way to keep your current ones in the loop with any developments you have as a firm.
People like to feel engaged. Whether it’s something as simple as updating clients on any new team members you hire or whether you’re up for an accounting award, it’s always good to share updates and useful information.
Consider starting a blog
More often than not, if you have a question about a specific topic, you’re likely to look to the internet for your answers.
That’s why a lot of firms similar to yours decide to add a blog to their website. Not only does this provide a useful resource point for clients, but it also directs people on the hunt for answers to your website – instead of any of the millions of other websites available.
A regularly updated blog will help keep current and potential clients up to date with any developments which may affect their industry or personal lives.
And, when used in tandem with your social media channels, you’ll be able to push these posts for all to see. This could drive a lot of traffic and engagement to your firm’s website and increase the potential of gaining new clients.
Prioritise your SEO
Client engagement is difficult if your firm’s site doesn’t appear on the first couple of pages when you’re Googled.
Due to human nature, people won’t scroll through pages and pages of search results to find what they’re looking for. This is why implementing search engine optimisation (SEO) can work wonders for your firm.
By using specific keywords and working closely with an SEO professional, you can increase traffic to your website – putting yourself top of the list for the questions you know you can answer
Update your website often
This should go without saying, but by keeping your website up to date, you’re only bolstering your chances of keeping your clients engaged.
It could be a bit off-putting if you’re still using an old site build which doesn’t look as polished as your competitors. This is even more important when you’re linking your website to your social media and trying to get in front of your target audience with SEO.
You’ll want existing and potential clients to have a good first experience with your website. Most of the time, it’s the first port of call instead of coming across advertisements in magazines, newspapers or word of mouth. Think of your website as your shop window; it makes sense to keep it polished and accessible.
If you want to make sure your firm is engaging with clients as much as possible, Capium can advise you on how to do just that.
Get in touch with our team today to find out how we can help.
